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I Want To Be Different, Just Like Everyone Else

I Want To Be Different, Just Like Everyone Else

In the 1980s, Coke was losing ground to Pepsi due to the successful Pepsi Challenge campaign. Coke decided to change it’s recipe and release “The New Coke” to attempt to stay relevant. It only took a few weeks for them to scrap the new flavor all...
It’s A Pain To Heal

It’s A Pain To Heal

Healing is the process of moving from a state of pain or lack of integration to a state of balance or “flow”. Flow is defined as having the conscious and the subconscious operating in harmony with each other and your sympathetic (active and alert) and your...
What Are Principles?

What Are Principles?

Have you heard the story of the guy who tried to return a set of tires to Nordstrom? He came in and claimed that he had bought the tires in that very store and that they were defective. It’s important to understand that Nordstrom does not have a return policy and...